The average consumer is not going to go past the first page of search results to find a product or service. In fact, most people only look at the first five results. A 2014 survey found that 60 percent of respondents didn’t click through to any website after clicking on an organic search result. With that in mind, you can see how important it is for your business to be one of those top five search results and if you can’t be number one, then being number two or three is just as good.
Your competition already knows this and has invested in SEO. You need to keep up with your competition or lose out on potential sales and new customers.
Search engines like Google use complex algorithms that take a variety of factors into account when deciding where to rank websites. Some of those factors include the quality of the content on your website, the amount of traffic your website gets, the keywords used, and more. When you have higher-quality content, other websites will link back to yours.
SEO is a complicated topic. There are multiple strategies, tools, and tactics used in this field. But the basic principle of SEO is simple: increase the visibility of your website through search engines by optimizing it for keywords.
Although there are many ways to optimize your page, one of the most effective is to choose a good keyword. You need to use these keywords in order to get noticed by Google’s algorithm, but there are hundreds of them out there.
And yet, that might just be the most powerful tool at your disposal. After all, Google alone accounts for more than 50% of traffic to most websites. In fact, investing in search engine optimization (SEO) might just be one of the best moves you can make.
Not convinced? Here are five you company should invest in SEO for your business.
1 Social media is not all you need
It’s easy to get caught up in the day-to-day social media frenzy. You’re posting every time you have a new idea for a post, and your followers are always hungry for more. This can be a great way to engage with customers, but it also distracts you from what really matters: optimizing your marketing channels to raise your sales.
If you think social media is going to send a flood of traffic to your site and make you rich, you’re wrong.
If you’re a B2B marketer and your goal is to drive qualified leads and sales, then your number one priority should be search engine optimization (SEO).
Google’s algorithms only include quantifiable data in their calculations, however, and since they don’t have access to the metrics from Facebook, Twitter, and other platforms, they disconnect social from search rankings.
This is why you need an SEO strategy to rank highly.
2 SEO is Not Expensive
SEO is not expensive and it does not take a lot of effort to improve your website for search engines. The most important thing about SEO is to understand the basics of how search engines work and what people are searching for on the web.
Search engines follow links from one web page to another, so if you have more incoming links than your competitors, you are likely to rank better. However, many website owners make basic mistakes that prevent their websites from being indexed by search engines. You can check out my previous post on SEO mistakes that even experienced webmasters make.
SEO is not a paid advertising tool. You don’t need to spend money on Google or other search engines to rank higher. Instead, SEO is all about the time you invest and the expertise you bring to the table. If you are looking for external expertise, that does mean spending some money. But you don’t need to budget anything for actual ads, because SEO is all about authenticity. It’s your actual website or business that ranks, not promotional messages.
The best way to think about SEO investment is that it is a necessary expense and an investment in the future of your company. It is a process that requires effort every day.
3 It’s best to take your time, not rush through things.
In the world of online marketing, many businesses think that SEO is not effective because it does not provide results quickly. The truth is that the opposite is true. While search engine optimization does not provide results quickly, it provides long-term benefits to your business.
SEO is an incredibly valuable tool for marketers, but it’s not a quick fix. It can take months to achieve optimal results from an SEO campaign, and you have to be willing to put in the work.
At the end of the day, SEO is a long game. It’s a marketing strategy that rewards those who play the long game by delivering steady results over time. If you’re looking for instant gratification or a quick revenue boost, try a short-term strategy like paid ads.
If you have the patience to develop your organic search presence, though, you’ll be rewarded with long-term growth and brand recognition.
4 Stay ahead of your competition
It can be tough to compete with established online brands, especially when those brands have been around for a while and have a lot of industry authority.
Just because you’re starting from scratch doesn’t mean your competitors have been doing so for years. It’s entirely possible to outrank them in no time if you know what you’re doing. Don’t let that discourage you from competing in the first place that’s exactly what your competition wants.
The first step is to find out who you’re up against (a process that will also help you define your target audience). From there, explore their SEO strategies and see if you can pinpoint any weaknesses (of which there will be many). The great thing about ranking well on search engines is that it takes work to maintain work that your competitors may not have time for. Competitive SEO research is a key piece of the puzzle when it comes to developing a winning SEO strategy. It’s what allows you to get a clear picture of what your competitors are doing and how they’re doing it.
Unfortunately, many companies don’t pay enough attention to what their competitors are up to online, which can be a big mistake. If you’re serious about improving your organic search rankings, you must monitor what your competition is doing and have strategies in place to outrank them.
5 Bad experiences don’t predict the future
If you’ve had a negative experience with SEO in the past, it’s understandable that you might be hesitant to try it again. That’s too bad, because SEO is a powerful marketing tool, and not investing in it means missing out on the benefits that could be helping your business grow.
When you’re looking for a partner to help you maximize your online marketing results, it’s easy to get hung up on the wrong things.
Sure, we all want to save money, and it’s not unreasonable to want a return on investment (ROI) that beats what you might earn in the stock market. But if you get too caught up in the numbers game, you risk losing sight of the big picture. Instead, always look out for agencies that will offer you the following;
Straightforward pricing. Transparent pricing builds trust, and a good partner won’t try to hide costs in the fine print.
A good relationship. The right partner is open to constant communication, wants to learn about your business needs, and is committed to your success.
Open communication. You’ll get regular updates throughout the process detailing what’s been done and what will be done next. You’ll also have a single point of contact who you can talk with any time you have a question or concern.
A collaborative approach. A great agency has internal processes that support collaboration and a commitment to working with your team on designing the right solution for your unique needs.
Expertise in design and development. Good design takes into account user experience, usability, and conversions while still showcasing your brand identity. Good development means fast-loading pages that are compatible across browsers and devices, incorporate SEO best practices and are easy to maintain.
If a company promises quick results that sound too good to be true, they probably are. It can take six months or longer to start seeing the impact of search engine optimization on your bottom line. Be wary of anyone who offers quicker turnaround times or guarantees top rankings in Google search results those are both red flags for disreputable agencies.
Your company’s digital experience is one of its most valuable marketing assets, and the more that you invest in your efforts, the more success you will encounter going forward. That starts with a review to ensure that you have an understanding of what all goes into your Search, Content, Social, and Strategy efforts and where your efforts are headed.