Boosting your sales doesn’t just happen, it’s the result of careful planning and execution, as well as hard work. You have to make sure you’re selling to a larger audience, creating something valuable that people want, and creating a good message about what you’re selling in order to boost your sales.
If you’re willing to make even small improvements, you can substantially increase your sales.
We’ve outlined 7 easy marketing tactics that every business owner should be doing (but probably aren’t). Our aim is to help you get more customers. After all, success means nothing if it’s not shared.
1. Share your content on multiple channels
Promoting your content on multiple channels allows you to reach potential customers in different ways. It also gives you the opportunity to target specific audiences within each channel.
When you share content on a social network, you’re reaching that network’s audience. However, the people who follow your business will vary from one network to another. It’s important to know where your audience is so that when you produce a new piece of content, you can share it with them.
In addition to sharing your content on social media networks, you can also increase reach by distributing it through email and paid search ads. Many businesses use some combination of these tactics in order to get their content in front of as many eyes as possible.
If you’re not familiar with social media promotion, it can seem like there are an endless number of sites and apps to use. Here’s a list of the most popular social platforms with some tips on how to get started:
Facebook is the largest social network in the world, with more than a billion users. If you’re already on Facebook, you can create and manage a business page that allows you to reach more potential customers.
Twitter is a microblogging site where users can post short messages of 140 characters or less. Twitter has become a popular tool for businesses looking to engage their customers and build followers who are interested in what they have to say.
Google+ is Google’s social network. Google+ for Business lets you create a public profile for your company, where you can post news, updates, and other information about your business. You can also create private communities for employees to share information and ideas with each other.
YouTube is a video-sharing service where users can upload their own content and share it publicly or privately with friends and family.
LinkedIn is an online network of professionals from around the world representing 170 industries. LinkedIn allows business owners to promote themselves, find new partners, generate leads, network with others, and explore new business opportunities. You can also use LinkedIn to research companies, people, and jobs.
2. Look for ways to upsell your customers
Upselling is a sales technique that involves encouraging a customer to add more expensive or upgraded items to their purchase.
Upselling can benefit both you and your customers. Your customers get to choose the product that best suits their needs instead of being forced into purchasing something cheaper, leading to better customer satisfaction. You get to increase your profits by selling higher-priced items or packages
If your business sells multiple products, you can make the most of a sales call by offering customers additional products or services that might be useful to them. When you’re in the middle of a sales call, you can use upselling to meet the specific needs of your customers by offering more advanced or customized options.
Amazon does this well by offering relevant products at the bottom of the page for each product purchased. They also suggest additional items that are frequently bought with that particular product.
3. Create a referral program
Customer referrals are a valuable way to grow your business. Rewarding these referrals demonstrates customer service and appreciation of your customers’ loyalty. By making a habit of turning customers into leads, you can expand your customer base and enhance your reputation with both current and future clients.
Offer different incentives for different types of referrals. If you run a restaurant, for example, you might offer a coupon code that gives new customers 10 percent off their first order and reward repeat customers with a free appetizer for every new customer they refer. That way you reward loyal customers who bring in new business, but also encourage existing customers who might not be as active.
4. Build your influence
Influence is your ability to persuade others to adopt your position. You believe in your product, so you naturally want others to believe in it, too.
Although they may not be the most talented people, some of the most influential sellers tend to sell more products because they have built credibility by proving themselves to be dependable and knowledgeable over the years.
For example, Internet entrepreneur and best-selling author Seth Godin is trusted by many people in the digital marketing world. That’s because he’s written over 20 bestselling books and delivered thousands of public speeches across the globe. He’s also built a massive social media following that influences many others.
Always remember that popularity is a different concept from influence. Although the two are often confused, it’s important to remember that they’re very much distinct from one another. When you sell products online, popularity is not the most effective measure of success. Instead, influence is the key. Building that influence takes time and effort, but it is well worth the outcome.
5. Sell the benefit not the product
Most companies and people think that products sell on the basis of their features. This belief is not true.
A research study conducted at Harvard Business School revealed that all products are sold because of their benefits. However, customers don’t always recognize the benefits of a product.
When you market via PPC, SEO, or social media, it’s critical to highlight the benefits of your product as well as its features.
For example, when Apple launched the iPod, they didn’t tell us how many gigabytes of storage it offered, that was a feature. Instead, they told us “1,000 songs in your pocket”, a benefit.
The strongest benefits of your product are important to mention first because they convince customers that you have considered their needs in creating the product, and not just their hard-earned money.
Selling with benefits means being open and honest with your customers about what you offer them. They find that reassuring, especially when it comes to making large purchases.
6. Prioritize retention
Customer retention is the practice of focusing on keeping your existing customers happy so that they continue to use your business, rather than spending time and money trying to acquire new customers.
Research shows that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%. So, if you want to increase the lifetime value of your business and optimize revenue generation, you need to prioritize customer retention.
To retain a customer, you have to know what they like and dislike. The more knowledge you have about your customers, the better you can serve them. Send surveys. Use online tools such as SurveyMonkey or Google Forms so you can easily send out surveys for feedback. Choose a time frame that will allow for enough responses without being too long (1 week is usually sufficient), and make sure to choose the correct type of questions that will give you actionable data (i.e., open-ended)
7. Sell more by investing in yourself
If you want to increase your sales and make more money, one of the quickest and easiest ways to achieve this is by improving your ability to convert prospects into paying customers. Improving any aspect of the sales process can have a positive impact on your results.
Increase your selling skills by reading relevant books, listening to podcasts, attending training, learning how to negotiate, and developing a prospecting strategy.
In addition to reading and listening to relevant materials, you may also want to take classes or attend workshops. Investing in yourself is a surefire way to make your business more successful.
Hopefully, this article has given you some ideas for tactics your business can use to boost its sales. Don’t panic if you haven’t already tried or even heard of many of these strategies what’s important is that you do something to get your marketing efforts where they need to be. The best way to do that is by putting these strategies into action and keeping an open mind while doing so.