We all know that generating quality leads is essential for the success of any business – especially a real estate agent.
And finding leads is not easy – you have to spend time building relationships and gaining trust with your community if you want to succeed.
The good news is that your website can help you generate qualified leads, even when you’re not at your desk.
It can also automate a number of tasks in your business to save you time and money, so you can focus on doing what you love (and close more deals)!
In this guide, we will cover the top lead generation tools that can help you maximize conversion rates and establish yourself as an expert estate agent.
- Chat live with leads to convert them into customers.
One of the great things about live chat is that it allows you to make a personal connection with your customers. You can give them real-time advice, answer their questions and guide them to the right information on your website. And all it takes is one click.
This personal connection can be the difference between closing a sale or losing one.
Live chat allows you to provide immediate customer service to your customers. Live chat enhances customer satisfaction as well as sales.
Here are some reasons why live chat is a good way to connect with potential clients:
- Live chat provides immediate response and builds trust
- Live chat is a cost-effective marketing tool
- Live chat leads are more likely to convert
- Live chat helps you build a database of potential leads
- Live chat increases the conversion rate for your website
2) Automate lead generation with Chatbots
With real estate chatbots, agents can automate their inbound lead generation and provide instant responses to potential clients. Studies have shown that people are 4x more likely to engage with a chatbot than with a human when they visit your website for the first time.
Chatbots help to capture new leads by engaging with website visitors and helping them take action on your website.
Some of the biggest benefits of using chatbots for estate agents include:
Providing an easy way for people to ask questions about your properties or services, even when you’re busy or away from your desk.
- Gathering potential leads from online sources and turning them into hot leads.
- Delivering information directly to customers when they want it, in a way that’s convenient for them and helps you stand out from the competition.
- Reducing the time you spend on calls that aren’t likely to result in business, helps you focus on more productive tasks.
- 24/7 availability with instant responses.
- Increased customer satisfaction – people are more likely to feel happy with a property purchase if they have all the information they need at the right time.
Here are a few ways to leverage chatbots to improve lead generation.
- Real estate chatbots can help you gather more information on leads, as well as qualify the leads that come through your website.
With a few chatbot scripts, you can already:
- Pre-qualify your buyer and seller leads based on their needs
- Pre-qualify your leads based on location
- Gather information on their motivation (to sell or buy)
- Gather information on their budget/price range
- Gather information on the type of property they’re looking for/have to sell
You can also use a real estate chatbot to pre-qualify your buyer or seller leads based on the stage they are at in their buying or selling journey. You can ask them questions like: “Are you pre-approved for a mortgage?” or “Have you sold another home recently?”. By doing so, you can quickly find out if they’re ready to make a purchase or not.
3) Turning leads into customers requires a multi-step form.
People are more likely to complete your form if it’s broken down into steps. Each page of your multi-step form should include 1-3 fields. This will help you avoid overwhelming your audience and get them over the finish line quicker. And that means more leads for you!
Multi-step forms can increase conversions by up to 100%. At the very least, they provide a better user experience than single-page forms. Regardless of their length, multi-step forms have an average conversion rate of 4.5%. Single-page forms have an average conversion rate of 2.1%. Your bounce rate should decrease by nearly 20% with a single form field per page.
When should a real estate agent provide prospects with multi-page forms?
Multi-step forms are a great option for real estate agents who want to collect more detailed information about their leads. For example, if you’re selling homes in a specific town or neighborhood, you could ask your visitors what type of property they’re looking for.
If you offer both residential and commercial real estate services, you could use a multi-step form to collect the different types of information you need from each type of lead.
4) Target the people who will benefit from your website.
When your website visitors receive a personal message, triggered at the right time and with content that is relevant to their needs, you will generate more leads!
When someone is visiting your website for the first time, you want to make a good first impression. The same goes for when someone is revisiting your website. A great first impression will entice potential clients to come back to your site and get them even closer to converting into a lead.
That’s why it should be a priority to make sure that every visitor has an optimal experience on your real estate website.
You can achieve this by customizing the user experience based on where they are in the buyer or seller journey, what pages they are viewing, which search terms they use, etcetera.
By making sure that every visitor receives a personalized message you will encourage them to visit your site again and again. This will allow you to nurture them with more relevant content as you guide them along their path toward becoming a leader.
Here are some tips to help you, target homeowners, more effectively.
Targeting your website visitors is one of the most powerful tools you have to drive more leads and conversions, but it requires a bit of work. Here are the steps you should take to make sure you’re getting the most out of your targeting efforts:
Make sure you have a good tracking system. This starts with Google Analytics, but there are many other third-party tools that can help.
Get a handle on who’s visiting your website. If you don’t know who is viewing your website, how will you know what to show them? You can target based on lead source (e.g., Google, Bing, Facebook) or device type (e.g., desktop vs. mobile).
Test different landing pages for different sources and devices. Targeting isn’t just about showing visitors who land on your homepage different content; it may require sending them to completely different places.
For example, someone searching for “how much does it cost to sell my house?” might get sent to a landing page with detailed pricing information, while someone looking for “homes for sale in Arizona” would be sent to a page showing them available properties in the area.
5) Chat on property portals
The best properties sell fast. Property portals with a chat feature can help you secure your dream home before someone else does.
People often use property portals to browse for homes. They might be looking to upsize, downsize, or simply relocate. Once they find a property they like, they will either click through to the estate agent’s website or get in touch with the estate agent directly.
A property portal can provide a stepping stone between these interactions. It allows users to ask questions about properties that interest them, without having to leave the portal and search for contact details. It also provides estate agents with another way of engaging buyers and sellers online.
When chatting on property portals think carefully about what you write because this will be the first impression someone gets of you. Avoid abbreviations and slang as this can be confusing or misinterpreted and use correct spelling and grammar to show that you are educated, intelligent, and serious about finding love.
If someone sends you a message, try to reply within 24 hours so that you do not appear rude or disinterested. Listen carefully to what they are saying and ask questions.
6) How to generate real estate leads with social media
A recent study by the National Association of Estate Agents found that 64% of estate agents felt there was a place for social media in their business, but only 15% were actively using it.
According to Portico, a leading London Estate Agency, social media generates 15% of their property viewings.
So how can you use social media to grow your business?
Engage on social media:
Use it to research your audience and target them with relevant content.
Put yourself in the shoes of your audience, what would they want to see?
Don’t be afraid to experiment with different types of content and see which works best for you.
Make sure your profiles are easy to find: make sure all links are active on your website and include the link in your email signature.
How an estate agent can use social media to convert leads:
Social media is a great way to connect with potential buyers and sellers. You can use it to engage with your audience, answer their questions and help them solve their problems.
Here are some tips on how to use social media to convert estate agent leads:
- Create videos that answer your audience’s questions. For example, you could create a Facebook Live video where you interview local experts or do a Q&A session for your followers.
- Use Twitter for customer support. If someone complains about a service or product, try to help them solve the problem quickly via Twitter. This shows your audience that you care about your customers and helps you build trust.
- Get involved in conversations on LinkedIn groups. LinkedIn is a great place to network with influencers and establish yourself as an expert in the industry by providing valuable information and insights into the industry.
7) Make sure to follow up efficiently
Filling out a form on your website for more information about a property is a big step for your prospects. They’ve taken the time to put their information out there and are very interested in what you have to offer. As a real estate agent, you need to ensure that they feel the same enthusiasm from you as they do with the property they’re interested in.
As an agent, you don’t want to lose contact with these clients while they wait for an email or phone call. After all, most of them are looking at properties in several different places, so it’s important that you respond quickly and efficiently. The best way to do this is through a chatbot solution that can connect with your new leads immediately.
Chatbots do require some upfront work like setting up keywords for responses and creating engaging and informative answers to questions about your business. However, once those are set up, you can rest assured that people who fill out forms on your website will be answered within seconds, not hours or days! Then, all that needs to happen before meeting with them face-to-face.
8) Use A/B testing
A/B testing is a method of comparing two versions of a webpage against each other to determine which one performs better. A/B testing is also sometimes called split testing or bucket testing.
What to test to optimize your estate agent lead generation?
When it comes to generating leads, testing is everything.
The best way to see if your lead generation tool is performing well is to test it. Testing will show you what works and what doesn’t work. But how do you test? Here are a few different ideas of what to test when optimizing your lead generation:
Different lead generation tools: Live chat vs. Chatbot
Automated messages: “Hello, how may I be of assistance to you” vs “Hi, would you like to book your house valuation with us”
Calls-To-Action: “Book a Valuation” vs “Get Your Free Valuation”
The real estate world is changing. The Internet is making it easier than ever to search for homes, so agents need new and innovative ways to stand out from their competition. Investing in a lead generation tool will help an agent make more contacts and catch the eye of more shoppers. And if these proven tips don’t convince you, then this last one should: 99% of buyers with an agent end up buying a home within six weeks of engaging with that agent. It’s not too late to make this your year!