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CONTENT MARKETING

Don’t just rank. Be top of search,

Win adoring customers for life by providing value freely.

Your audience is tired of feeling like a walking wallet surrounded by in-your-face advertising. 

Show them you care about their problems by solving them in public with content that informs, entertains, and connects. 

We develop content marketing strategies that intertwine search engine optimization, social media, email marketing, and CRO to create undeniable value for your audience and make you the go-to brand they trust.

HOW WE DO IT

Here's our process for filling your funnel and elevating your customer's journey through content marketing:

Before a contract is ever signed, we pop the hood on your business with a detailed audit. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.

We develop a strategy to fill your content gaps and satisfy the needs of your audience. This includes content types and topics, publication options, and schedule.

Our copywriters develop the quizzes, articles, slide decks, forms, and landing pages that suction leads into your funnel and drive trust. Then, our team manages the publication and promotion to make sure the right people are seeing them.

You become not only highly visible, but sought after for the immense value you provide. As revenue increases, we keep finding new ways to stay on top of your audience’s needs with fresh content.

Create a multi-faceted customer experience that magnetizes your brand.

Here’s a look at what’s possible for your custom content strategy:

Blog Post Creation

Long and short-form articles written, pitched, and published for you.

Interactive Content Creation

Quizzes, calculators, and quality content that provides value to your target audience.

Infographic Copy and Design

Attractive, insightful infographics that are easy to understand and share.

Frequently Asked Questions about Content

A content audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your current copy and promotions to develop a deep understanding of the current state of your content marketing strategy. Specific elements of evaluation include blog content, promotion techniques, competitive analysis, conversion points, and copy objectives. We will then use these findings to develop a robust strategic plan that will help increase the value of your content and grow your business.

An infographic is a visual representation of information, data or other knowledge. It is intended to present information quickly and clearly for easy comprehension. They also help improve cognition of complex information since utilizing graphics is known to enhance our ability to see patterns and trends. In marketing, this can be an invaluable tool in helping your consumers understand and digest complicated concepts. Infographics also lend themselves nicely to social sharing which increases the exposure of your brand.

The most obvious difference between long-form and short-form blog posts are their length. A long-form post is typically at least 1,200 words. A short-form blog post, on the other hand, is generally about 700 to 800 words. These two types of blog posts serve different purposes. Long-form blogs are written for SEO value and to help improve rankings. Comparatively, short-form posts are written to increase engagement or for posting to social and email channels.

Just as it sounds, a content calendar is a detailed plan of when you will produce and publish your content. An effective content calendar will save you time and energy while keeping you organized and on track. It also helps you avoid content gaps and ensures you are producing new material regularly. At Power Digital, we help our clients create content calendars that address specific customer personas and content clusters to ensure that our strategy is covering all aspects of your business.

In its most basic form, content marketing is simply the practice of publishing editorial, graphics, and video to attract, inform, and engage your target audience. The focus on content marketing is to offer your customers high-quality, targeted material that is both helpful and useful to them as opposed to pushing your products or services. Connecting with your customers in this way can help increase the trust they have in your business as well as brand recognition. More technically, generating content can also improve your SEO and generate high-quality leads.

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