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PPC / PAID MEDIA

Don’t just rank. Be top of search,

Strategic PPC ads that your prospects are happy to see and eager to click.

Most paid ads get tuned out. But a prospect’s problems and pains aren’t so easy for them to ignore. 

That’s why the right ad  – with mind-reading messaging that appears at the most critical time – gets ravenously clicked. 

We develop PPC strategies that meet your customers wherever they are in their journey, serving them ads they want to see. 

HOW WE DO IT

Here's our process for driving more website visitors without increasing ad costs:

Before a contract is ever signed, we pop the hood on your business with a detailed audit. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.

Once a baseline of your current marketing efforts is developed, we draw up the best marketing mix for reaching your business goals. Then, campaigns for each channel are mapped out, maintaining a holistic view of the overall PPC marketing strategy.

Your campaigns are launched and results are continuously measured. These campaigns will go through many iterations as we test and tweak.

Enjoy a greater influx of revenue while we keep doing our job. As feedback informs shifts in ad placement, copy, and targeting, you’ll see a gradual increase and refinement in your results.

Messaging for every audience at every stage of the customer journey.

Like cogs in a machine, each channel works together to form a holistic strategy. Here’s a look at what’s possible for yours:

Paid Search

Stay above the competition for high volume search terms.

Display Ads

Increase brand awareness without stretching your ad budget thin

Remarketing Strategy

Keep potential customers interested with a one-two punch that makes your brand hard to forget.

Frequently Asked Questions about PPC

A PPC audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous campaigns and metrics to gain a deeper understanding of your current PPC strategy. Specific elements of evaluation include wasted spend, missed opportunities, keyword analysis, account structure, ad copy, and match types. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your PPC campaigns and grow your business.

Our team is equipped and experienced to run PPC ads on all the major platforms including Google, Bing, and the Google Display Network. By working with these three platforms, your ads will be eligible for a variety of placements. In addition, our team will have a wide range of targeting tools available to them. As a result, we will be able to reach your customers, no matter where they are.

Paid search advertising is a method by which you pay for your website to appear in the advertising sections of relevant search engine results pages. Typically, this section is at the top of the results page so users’ eyes land on your site first. The higher your bid is, combined with how relevant the ad is to searchers for that term, results in an increased likelihood it will appear in search results.

Google shopping campaigns consist of shopping ads. These ads include rich product information such as a product image, its price, and your merchant name. It also includes data attributes from the product information you submit in your Merchant Center data feed. By utilizing these ads and all their information, you are able to rank higher for certain search terms within the Google Shopping Network. A campaign allows you to further those results by selecting specific products to bid on for higher results.

Remarketing, and its associated campaigns, is a technique aimed at drawing visitors to your site back in and encouraging them to convert. This is done by showing ads to those individuals who have previously engaged with your site or app. Setting up such a campaign provides you with additional settings and reports designed specifically to reach previous visitors and users. Typically, the ads are customizable and dynamic so you can feature the specific product or service each user was viewing when they abandoned your site.

Simply put, programmatic advertising is automated buying or selling of online advertising placements. By setting up such automation, transactions become more efficient and effective because they utilize data in order to make those decisions. By streamlining the process and consolidating your digital efforts, programmatic advertising allows you to put all your efforts into one platform and let it do most of the work. But you can’t just set it and forget it, which is where the Power Digital team can help monitor results and make adjustments as needed.

Display advertising, or ads, sometimes referred to as banner ads, are a form of PPC that in reality come in a variety of sizes, not just banners. These ads appear on other websites relevant to your product or service. This is in contrast to search ads which appear on search engine results pages. On Google, display ads appear on sites within the Google Display Network. Such sites can include blogs, news sites, Gmail, YouTube, and more.

At Power Digital, our strategies are customized based on the individual business and its unique needs and goals, as well as the competition in your industry. So we can’t give you a specific number without first reviewing your current PPC strategy. Use one of the forms above or below to request a FREE PPC audit and we will review your current set up. From there, we can provide an estimated cost and plan for any changes that need to be made.

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