Advertising your business locally offers you an opportunity to improve brand awareness in your area. An important key to developing brand awareness is consistency. Consistency of your logos, ads and catchy slogans makes the public aware of you.
Here are some advertising ideas that will help you get started so you can make an informed decision on how advertising your business locally can take your company from zero to hero.
Use social media.
Social Media is a very cost-effective way to market your business. When you know where to look, people are quite happy to give you ‘free’ advertising. Whether it’s the sale of a unique item or just a special deal, there are many ways you can use social media to advertise your business locally.
People go online every day to learn more about the products they want or need. There are many social media platforms that help market businesses in a new way, many small businesses get started on local sites like Facebook, Twitter, LinkedIn, etc.
Get active in your community.
While the Internet is a powerful marketing tool, so too is getting active in your local community. It’s also way less expensive and a lot more effective in driving new business to you. You might think of local business networking events and other marketing activities as costly and time-consuming, but it doesn’t have to be that way.
Remember that time spent getting to know people who have similar interests in you can pay off big time in terms of opportunities for referrals and recommendations — not just for your business, but for you personally too.
Host an event.
Any locally owned business that’d like to advertise their business more locally should know that hosting an event can be a great way to do so. Events are the best way for a local business to attract more customers and build community awareness.
The type of event doesn’t matter — it could be a class, workshop, seminar, or presentation. However, local businesses that hold an event will almost always see a rise in sales and foot traffic after hosting such an event.
Offer a bonus or a discount.
Some of the simplest marketing tactics to get new customers include offering a bonus or a discount. This will give potential customers an incentive to do business with you. People like to save money and they love getting a good deal. You can use this knowledge when marketing your small business online.
Get referrals.
Referrals are the lifeblood of a small business. If you want to grow beyond a local neighborhood business, you’re going to need to tap into the power of word-of-mouth to create a wider reach for your small business.
When marketing your business on a local level, you should keep several things in mind. First, you want to make sure that everyone who lives in your area can recognize your company and know what it offers.
Next, you need to decide how you can use the most resources to reach this goal.
Finally, you must determine the best ways to advertise your business locally without breaking the bank. These are all important tasks for any small business owner, and doing them well will give your company invaluable exposure.
